Asiaray Media Limited was selling outdoor, MTR, KMB advertising billboards. My responsibility is to create a platform to aggregate both Asiaray and third-party media into our KB LAND self-service platform.

Apart from that as we know outdoor media is a traditional industry, so my goal is to transform the traditional industry into an outdoor version digital media platform like GDN, or Facebook those digital media to provides supporting data, for example, media location POI. Let say 500m radius we will calculate the number of POI category nearby and able to define a tagging labels for particular media through google map and Amap API to download each outdoor media POI data.

KB LAND self-service platform will also partners with telecommunication service providers to provide potential target audience reach numbers to support advertiser decision making.

Advertisers come to our platform, just simply type in a location, campaign period and brand nature then we will base on selected criteria to recommend the most appropriate outdoor media.