LEXUS UX THE URBAN DISCOVERY TEST DRIVE
ABOUT THE PROJECT
Unbeaten Paths. A data-driven test drive experience that led
drivers on a journey to uncover Hong Kong’s hidden lifestyle gems.
Using each driver’s Facebook interest and location data, our digital
test drive platform generated personalised routes that matched them with the
must-see lifestyle destinations they had never explored before.
Over
12 weekends, drivers twisted and turned through every corner of the city,
discovering the UX’s urban exploration qualities and giving Hong Kong’s
small businesses the extra boost they needed.